UK ASA Adjudications 23 maart 2011
Ook Advertising Standards Authorization, de RCC in Groot Britannië, heeft een bundel uitspraken gepubliceerd. Categoriën variëren van dubbele beglazing, voetmassages, tand cement, playstation3, en zelfs een 'solliciters firm".
Zie plaatje hieronder (klik voor vergroting), klik voor de directe site hier:
Officers Club 1979 Ltd
A prize promotion, displayed in the window of an Officers Club shop, stated "WIN A LADS HOLIDAY TO AYIA NAPA". It featured two photographs. One showed three girls smiling at the camera and was labelled "Ayia Napa 2011". The second photo showed a woman from the neck to the waist wearing a small bikini top and was labelled "Awesome Views". Text below stated "START 2011 WITH A BANG!".
Raresupply Ltd
A radio ad, for a Sony electronics sale, featured a voice-over listing various offers including "Buy any TV and get a stand half price".
SpicerHaart Group Ltd
A circular, for Darlows Estate Agents, was in the form of a compliment slip and stated "With our compliments Darlows part of Haart ... the nation’s local agent”. Text underneath, which appeared as if handwritten, stated “Please give me a call, I would like to chat with you about something that I think you will find really interesting about your home. We would love to help you sell your home. Please quote reference number xxx. Kind regards, Gemma Cuff”. Small print stated “... If you have..
Taste Marketing Ltd
An e-mail, for Tastecard membership, stated "Your tastecard entitles you to a whopping 50% OFF the total food bill at all our 4,500+ UK venues ...".
Serious Brands Ltd
A magazine ad, for reading lights, stated "See and Feel Better High Definition Reading Lights Designed for avid readers, these purpose built reading lights will help you read small print for longer. Why suffer unnecessary eye strain and tiredness? ... High Definition Reading lights are no ordinary lights ...".
Sony Computer Entertainment UK Ltd
A TV ad, for a console game, began with two men sitting on a sofa about to play the game. Images were then shown from the game, which included shots of various cars racing around different tracks from different camera angles. On-screen text throughout stated "Actual gameplay footage". The voice-over then stated "Take it to the track with GT5, only on Playstation 3. The game is just the s
EcoCamel
A national press ad for the Ecocamel showerhead was headlined "The best cost-saving energy device ever? ... Amazing new showerhead ... saves you up to £240* per year". Text stated " ... delivering up to 40% savings on water ... TEST RESULTS - THE PROOF We will not try to blind you with science but the test results were very impressive! Independent testing carried out by Liverpool John Moores University showed that the Ecocamel aerated showerhead, used 40% less water when...
Energy Efficient Windows and Conservatories Ltd
Three regional press ads, placed by Energy Efficient Windows and Conservatories Ltd, for Energy Saving Fund. a. The first ad stated "INFORMATION FINANCIAL ASSISTANCE AVAILABLE IN YOUR AREA TO SUBSIDISE THE INSTALLATION OF ENERGY RATED UPVC WINDOWS AND DOORS LIMITED AVAILABILITY ALL HOME OWNERS ELIGIBLE Energy Saving Fund HELPLINE: 0800 XXX XXXX Energy Saving Fund Working in Harmony with the Environment". b. The second ad stated "INFORMATION GRANTS AVAILABLE IN YOUR AREA GRANT TO SUBSIDISE...
3M Health Care Ltd
An ad for dental cement product 3M ESPE (3M) in a trade magazine aimed at the dental industry showed three different products: G-Cem (TM) (GC); RelyX (TM) Unicem (3M (TM) ESPE (TM)) and Maxcem Elite (TM) (Kerr). Text underneath stated "... 3M ESPE - trust the world leader in dental cements".
Dnata Travel (UK) Ltd
A sales promotion, on the Emirates website, for a luxury holiday at the Constance Ephelia Resort stated "Companion offer - your friend stays for FREE. Prices from £2,665 per person. Save up to £2,515 per couple. This offer includes return Emirates Business Class flights and seven nights in a junior suite ...".
Esher Mail Order Ltd
An e-mail ad for Clifford James for a foot massage device stated "Improve your circulation even when relaxing - If you suffer with any type of swelling, aches, pains, fluid retention, sore muscles, or conditions related to poor circulation then the Electronic Foot Massager and Circulator could change your life! Innovatively designed, the Electronic Foot Massager and Circulator helps improve lower leg circulation and reduce swelling in the feet and legs ... A revolutionary breakthrough in...
Michael Miller Partners Ltd
a. A regional press ad for a funeral director stated "Michael Miller and Partners Limited Funeral Directors and Monumental Mason Consultants". It featured the logo for SIFH (Selected Independent Funeral Homes). b. A second regional press ad stated "Privately owned family Funeral Directors & Monumental Masons". c. An online commercial classified ad also stated "Privately owned family Funeral Directors & Monumental Masons". d. A directory ad stated...
NetJets Europe GmbH
A national press ad, for NetJets a private jet hire company, featured a picture of Warren Buffett. Text stated “HE’S THE THIRD-RICHEST MAN ON EARTH. AND EVEN HE DOESN’T OWN A PRIVATE JET ... Warren Buffett can buy anything he wants. Instead, he buys only what he needs. Netjets gives you all the benefits of owning a private jet, but you only pay for the hours you use”.
HPAS Ltd
A radio ad for double glazed windows and doors featured a voice over that asked listeners "What's good about winter? ... The Safestyle 51% off winter sale - that's what's good about winter. If you want your new windows and doors now to be fitted before Christmas, you can beat the VAT man and Safestyle will give you a massive 51% discount. There's free fitting and interest free credit, you can even buy now and pay later. Don't be miserable this winter, ask for your free quote today at...
Jersey Electricity plc
Two local press ads encouraged people on Jersey to use electricity rather than gas or oil. a. One ad was headlined “DOWNSIZE TO UPGRADE” and showed two boilers, the “Trianco Aztec Electric Boiler, a slim electric boiler, and a larger “Typical gas or oil” boiler. Text stated “The easy electric switch! More people than ever are making the simple switch from gas or oil to a new highly efficient electric boiler or heat pump. Our range of standard and slimline electric boilers and heat pumps..
