UK ASA Adjudications 29 juni
Ook de Advertising Standards Authorization, de RCC in Groot-Britannië, heeft een bundel uitspraken gepubliceerd. Categorieën variëren van babyvoeding, akte tot naamsverandering, film, printshop, mediabedrijf, zorgverlening, vergelijkwebsite voor stookolie, koffie aanbieder, ramen aanbieder, chocoladepasta, zwangerschapstest en alternatieve geneeskundige.
Zie plaatje hieronder (klik voor vergroting), klik voor de directe site hier
Nutricia Ltd
a. A TV ad, broadcast in February 2009, featured a toddler sitting in a high chair. Voice-over and on-screen text stated "Did you know that to grow at his best your toddler needs at least 6 mg of iron per day?". On-screen text stated "*as part of a mixed diet". The voice-over continued, "that's the equivalent of 20 litres of cows' milk …" A mother was shown carrying an enormous beaker of 20 L of milk and placing it in front of the toddler. The voice-over...
Multimedia Computing Ltd
A website, for a UK deed poll service, stated "Official website of the UK Deed Poll Service".
Lions Gate UK Ltd
Two TV ads for the release of the film, Drive Angry 3D, featuring the actor Nicholas Cage. a. The first ad began with a car crashing into a group of people. Large on-screen text and a voice-over stated "Get ready for a hell of a ride". Nicholas Cage was then shown pointing a large gun and saying "You can't stop me". Various violent scenes ensued. In one scene, a man was shot through the chest at close range. In another scene a man was shown firing a gun and the bullet moving in slow motion...
VistaPrint Ltd
A TV ad for a business card printing service, broadcast on 10 April 2011, featured a voice-over and text that stated "Want to make the right first impression? Get the right business card. Go now to vistaprint.tv and get 500 business cards for just £5". On-screen text stated "Offer ends 30/6/11".
Virgin Media Ltd
A website and an internet banner ad, for Virgin Media, appeared in December 2010: a. The website, www.stopthebroadbandcon.org, included mechanisms to sign a petition and to share the page via social networking sites as well as a video that parodied a Sky TV ad. It was headlined “STOP the BROADBAND CON!”. Text below stated “Support the Campaign for Broadband Honesty”. Further text included “You deserve the truth from all ISPs and we’re urging the Advertising Standards Authority to put a...
SSP Health
Claims on a website, for health services, appeared in March 2011. Text on the home page stated “SSP Health operate 17 NHS practices around the North West. From Manchester to Liverpool, St Helens to Chorley, we cover a wide area and look after more than 50,000 patients”. A drop down list on the home page included “Greenland Avenue, Bolton”. Greenland Avenue was listed on the “Practices” page and was linked to a full page for Greenland Avenue.
BoilerJuice Ltd
An e-mail, for a heating oil comparison website, stated "The Buying Weekend Has Started!!! If you have been waiting for the price of oil to drop before you order, now is looking like a great time to place your order!" At the bottom of the e-mail, further text stated "BoilerJuice offers a completely impartial service to both our customers and participating suppliers".
Bodum (UK) Ltd
A magazine ad, for Bodum coffee makers, showed a pile of empty coffee cartridges on the left. Text above stated "make taste, not waste". On the right, three Bodum "French press" coffee pots were depicted. Text across them stated “get green”. Smaller text stated, “The BODUM simple brewing method does not contaminate and pollute trash. It is preferred by baristas world-wide as it brings out the most authentic qualities of the coffee’s flavour and it conserves its aromas and essential oils....
Anglian Windows Ltd
A sponsored search link for Anglian Windows, seen in February 2011, that appeared when searching for the term “Whitchurch Windows" stated "Whitchurch Windows - Save Energy & Heating Costs With Our Quality Windows! Enquire Now [a website address for Anglian Windows followed].
Ferrero UK Ltd
A TV and video on demand (VOD) ad, for Nutella. The ad was viewed on TV by the complainants between November 2010 and February 2011. The VOD ad was viewed in December 2010 during ‘Jamie’s American Food Revolution’ and ‘Neighbours’. It showed various people, including children, waking up and going about their morning routines; they prepared toast with Nutella and left their homes dressed for work or school. It included a voice-over that stated “ ... Each 15 gram portion contains two whole...
Church Dwight UK Ltd
A magazine and a radio ad for the First Response Early Result Pregnancy Test appeared in September and October 2010: a. The magazine ad featured an image of the First Response test result showing two pink lines, above text that stated “Yes, you’re pregnant”, and an image of a digital test result showing the words "Not pregnant", above text that stated “Can’t tell, try me again in a couple of days". Further text stated “Unlike digital pregnancy tests we operate on a 'you need to know...
Christina Moore
A website for an alternative therapy practitioner was headlined "christina moore healer". Text under the heading "about christina" stated "I was trained as a Reiki Master, under the Usui System of Natural Healing, by one of the most renowned and respected masters in England ... Several years ago I was made aware of the presence of angels during healing sessions and to further my knowledge of them I then trained as a certified Angel Therapist Practitioner with Charles Virtue and hence now...
